BY video BMW and Brad Canning
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INFO
This is Wheel of Freude: the ultimate technology challenge at CES 2026, Las Vegas, NV featuring the new BMW iX3. Our challengers are tech creators and reviewers Arki Technology from the UK and Brad Canning from Australia, who go head-to-head at the BMW Booth in a series of challenges that immerse themselves in the suite of innovations encased within the debut Neue Klasse model. Determined by the Wheel of Freude, their tasks will have them experiencing: BMW Intelligent Personal Assistant: smarter and more human than ever with Amazon Alexa+ Large Language Models (LLM). In-car entertainment: streaming, video calls and 30+ games turn waiting time to never-ending fun. BMW Charging: shorter and more efficient. Here they will try bidirectional charging, which turns your car into a mobile power bank. Heart of Joy: one of the model’s four superbrains that control the driving dynamics and handling of the car. They will experience the unique Soft Stop function: the smoothest braking process ever achieved by BMW. BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.
BMW Intelligent Personal Assistant: first starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.
Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
Bidirectional charging is available from the production period starting March 2026.
Heart of Joy:
Professional drivers. Closed course. Do not attempt.
Screen contents are subject to change due to ongoing software updates.
421 to 500 miles
WLTP electric range for the new BMW iX3 model range: 421 to 500 miles. Whilst we recommend the battery is charged to 80% to help optimise the health and life of your battery, the electric range figure shown is the WLTP figure after the battery had been fully charged to 100%.
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- Glad to hear! The Heart of Joy has you at the centre of the driving experience so I hope it is truly an incredible experience for you! Thank you for the love! 🫶- I have never been excited for a BMW personal assistant until now. This is going to be a game changer for me. I also can't wait to see how the Heart of Joy performs. Keep up the good work, BMW!
- new VW ID Polo interior looks so much better than this
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