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The Vision BMW ALPINA introduces a new era for the legendary brand while staying true to its heritage of effortless speed and long distance comfort. The concept features a dramatic shark nose front design, illuminated deco line details, massive 22 inch and 23 inch wheels, a handcrafted luxury interior, crystal controls, and a next generation BMW Panoramic iDrive system designed specifically for Alpina.
In this video, we take a closer look at the exterior styling, interior technology, V8 performance philosophy, luxury details, and what this concept means for the future of BMW ALPINA models. Enthusiasts of BMW, Alpina, luxury grand tourers, and high performance luxury cars will not want to miss this reveal.
Let me know in the comments if you think BMW should build this exact car for production. Make sure to like, subscribe, and turn on notifications for more future luxury car reveals and automotive news.
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Vision BMW ALPINA world premiere at the 2026 Concorso d'Eleganza Villa d'Este — BMW's first concept from ALPINA as a full BMW Group sub-brand. The Vision BMW ALPINA is a full-size gran coupe design study unveiled May 15, 2026, on the shores of Lake Como, Italy. Featuring a confirmed V8 engine, bespoke Alpine-region leather interior, watchmaking-inspired metal detailing, and crystal controls, this one-of-one concept previews the future design direction of the BMW ALPINA brand — positioned between BMW M and Rolls-Royce. Design led by Max Missoni (BMW Head of Luxury & ALPINA Design) with reported involvement from Alex Innes, former Rolls-Royce Coachbuild designer behind the Boat Tail and La Rose Noire Droptail.
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Have a look at the all new Vision BMW Alpina 2027.
BMW has revealed the Vision BMW ALPINA, a one-off concept car that previews the future of the ALPINA brand under BMW Group ownership.
Designed as a modern interpretation of ALPINA’s traditional blend of speed, comfort, and understated luxury, the concept signals a new direction for the marque while preserving its grand touring identity.
The Vision BMW ALPINA measures 5.2 meters in length and features a low, flowing coupé silhouette designed to comfortably seat four passengers.
Power comes from a V8 engine tuned to deliver the deep and refined exhaust note long associated with ALPINA models. The exterior introduces a modernized shark nose front end, slim lighting signatures, subtle deco-line graphics beneath the paint, and signature 20-spoke wheels measuring 22 inches at the front and 23 inches at the rear.
Inside, the cabin combines full-grain leather, crystal detailing, and BMW’s latest Panoramic iDrive technology with ALPINA-specific graphics and displays. The interior also includes illuminated crystal glasses integrated into the rear center console, emphasizing the concept’s focus on luxury touring.
BMW says the Vision BMW ALPINA remains faithful to the brand’s philosophy that comfort enhances performance rather than compromises it.
The concept retains ALPINA’s signature Comfort+ mode for refined high-speed driving while introducing a more modern digital driving experience.
BMW also confirmed that the first production BMW ALPINA model under the new ownership structure will arrive next year, based on the BMW 7 Series platform.
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COMMENTS
- Would you actually choose this Vision BMW ALPINA over a modern Rolls Royce or Bentley grand tourer? BMW might have just created one of the cleanest luxury concepts in years. Curious to hear everyone’s thoughts on the design and whether Alpina should keep the V8 alive.- Hopefully, BMW will not dilute the Alpina brand like they did with the M brand with all the M Performance models and calling them M vehicles for the sake of marketing numbers.
- I gave this idea to BMW in 2001 when I participated in a car design competition with one of the American automotive magazines. I’m glad they finally realized it.
- I'm a benz, rose,aston guy but I would definitely buy this this needs to be the new 8 series,but if it this did come out it would probably be electric which would be screwed up,like they screwed up the rose royce spectre,by making it electric. They should have atleast made the spectre I hybrid
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